{"id":27718,"date":"2025-09-25T15:34:45","date_gmt":"2025-09-25T12:34:45","guid":{"rendered":"https:\/\/testing.wingpan.com\/vf\/?page_id=27718"},"modified":"2025-10-08T09:39:50","modified_gmt":"2025-10-08T06:39:50","slug":"mokslas-kuris-atskleidzia-vartotojo-pasirinkimus-imotions-tyrimai-verslui","status":"publish","type":"page","link":"https:\/\/testing.wingpan.com\/vf\/mokslas-kuris-atskleidzia-vartotojo-pasirinkimus-imotions-tyrimai-verslui\/","title":{"rendered":"Vartotoj\u0173 patirties ir inovacij\u0173 tyrim\u0173 laboratorija: \u201eiMotions\u201c tyrimai verslui"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: right\"><strong>BENDRAUKIME<br \/>\n<\/strong><\/p>\n<p style=\"text-align: right\">Gedimino g. 41, Kaunas | <a href=\"mailto:goda.kacileviciute@go.kauko.lt\"><span style=\"font-weight: 400\">goda.kacileviciute@go.kauko.lt<\/span><\/a> | + 370 608 44 021<\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;sky&#8221; style=&#8221;shadow&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center\" data-start=\"432\" data-end=\"633\"><b>Skaitmenin\u0117s rinkodaros tyrimai: moksli\u0161kai pagr\u012fsti sprendimai\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u0160iuolaikin\u0117je rinkodaroje sprendimai, paremti duomenimis ir realiomis vartotoj\u0173 reakcijomis, suteikia konkurencin\u012f prana\u0161um\u0105. <\/span><span style=\"font-weight: 400\">Kauno kolegijos Verslo fakultete vykdomi Skaitmenin\u0117s rinkodaros tyrimai, pasitelkiant pa\u017eangiausias\u00a0 neuromarketingo ir biometrini\u0173 tyrim\u0173 platformas, leid\u017eia verslui gauti mokslu pagr\u012fstas \u012f\u017evalgas apie vartotoj\u0173 elgsen\u0105, emocijas ir sprendimus.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Naudojamos technologijos (\u017evilgsnio sekimo \u012franga, veido i\u0161rai\u0161k\u0173 analiz\u0117, elektrodermin\u0117s reakcijos, \u0161irdies ritmo steb\u0117sena ir kt.) suteikia galimyb\u0119:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u012fvertinti, kas <\/span><b>i\u0161 ties\u0173 daro poveik\u012f vartotojui<\/b><span style=\"font-weight: 400\">,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">optimizuoti <\/span><b>komunikacij\u0105, dizain\u0105 ir darbo procesus<\/b><span style=\"font-weight: 400\">,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">pagr\u012fsti sprendimus <strong>tikrais<\/strong> <\/span><b>duomenimis, o ne nuojauta<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_separator color=&#8221;sky&#8221; style=&#8221;shadow&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center\"><b>Koki\u0173 tyrim\u0173 galime pasi\u016blyti verslui<\/b><\/h3>\n<p>[\/vc_column_text][mvc_timeline_father size=&#8221;20&#8243; clr=&#8221;#3475AE&#8221;][mvc_timeline_son maintitle=&#8221;Vartotojo elgsenos ir emocinio poveikio tyrimai&#8221; icon=&#8221;fas fa-low-vision&#8221; bgclr=&#8221;#1E73BE&#8221;]<\/p>\n<p style=\"text-align: justify\"><strong>Tikslas: <span style=\"font-weight: 400\">Suprasti, kaip reklama, dizainas ar aptarnavimas veikia klient\u0173 emocijas, \u012fsitraukim\u0105 ir pirkimo sprendimus.<\/span><\/strong><\/p>\n<p><b>Tyrim\u0173 temos:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vaizdo reklam\u0173 ir film\u0173 emocinio poveikio vertinimas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pakuot\u0117s dizaino emocinio poveikio vertinimas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Klientus aptarnaujan\u010dio personalo emocij\u0173 steb\u0117sena;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vartotoj\u0173 elgsenos ir patirties analiz\u0117.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Nauda verslui: <\/b><span style=\"font-weight: 400\">Padeda kurti emocin\u012f ry\u0161\u012f su klientu, stiprinti prek\u0117s \u017eenkl\u0105, didinti pasitenkinim\u0105, lojalum\u0105 ir geresn\u0119 klient\u0173 patirt\u012f.<\/span>[\/mvc_timeline_son][mvc_timeline_son maintitle=&#8221;Skaitmenin\u0117s komunikacijos ir rinkodaros efektyvumo tyrimai&#8221; icon=&#8221;fas fa-low-vision&#8221; bgclr=&#8221;#1E73BE&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Tikslas:<\/strong> \u012evertinti, kaip auditorija mato ir supranta j\u016bs\u0173 skaitmenin\u012f turin\u012f \u2013 nuo svetain\u0117s dizaino iki reklamos kampanijos.<\/span><\/p>\n<p><b>Tyrim\u0173 temos:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Interneto svetain\u0117s lankytojo patirties (UX) analiz\u0117;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Komunikacijos ir rinkodaros vizualinio turinio efektyvumo vertinimas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Daugiakanal\u0117s (<em>omnichannel<\/em>) vartotoj\u0173 patirties projektavimas.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Nauda verslui:<\/strong> \u00a0Padeda optimizuoti svetaini\u0173 ir reklamos dizain\u0105, didina konversijas ir investicij\u0173 gr\u0105\u017e\u0105 (ROI), leid\u017eia geriau suprasti vartotoj\u0173 elgsen\u0105 skaitmenin\u0117je erdv\u0117je.<\/span><\/p>\n<p>[\/mvc_timeline_son][mvc_timeline_son maintitle=&#8221;Darbo aplinkos ir proces\u0173 ergonomikos tyrimai&#8221; icon=&#8221;fas fa-low-vision&#8221; bgclr=&#8221;#1E73BE&#8221;]<\/p>\n<p style=\"text-align: justify\"><strong>Tikslas: <span style=\"font-weight: 400\">Gerinti darbo viet\u0173 ergonomik\u0105, ma\u017einti darbuotoj\u0173 nuovarg\u012f, didinti efektyvum\u0105 gamybos, aptarnavimo ar administraciniuose procesuose.<\/span><\/strong><\/p>\n<p><b>Tyrim\u0173 temos:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Darbo vietos, darbo aplinkos ergonomikos vertinimas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Darbo vietos vizualini\u0173 dirgikli\u0173 analiz\u0117;<\/span><\/li>\n<li><span style=\"font-weight: 400\">Pirk\u0117j\u0173 elgsenos steb\u0117jimas fizin\u0117je pirkimo vietoje.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Nauda verslui: <span style=\"font-weight: 400\">padeda optimizuoti darbo viet\u0173 dizain\u0105, ma\u017einti fizin\u012f nuovarg\u012f, didinti produktyvum\u0105 ir d\u0117mesio koncentracij\u0105.<\/span><\/strong><\/p>\n<p>[\/mvc_timeline_son][\/mvc_timeline_father][vc_single_image image=&#8221;27819&#8243; img_size=&#8221;1920&#215;500&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: left\"><b>K\u0105 verslas gauna i\u0161 \u0161i\u0173 tyrim\u0173<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left\"><b>Objektyv\u016bs duomenys<\/b><span style=\"font-weight: 400\"> \u2013 realaus laiko biometriniai rodikliai, rodantys, kaip klientai reaguoja.<\/span><\/li>\n<li style=\"text-align: left\"><b>Rekomendacijos tobulinimui<\/b><span style=\"font-weight: 400\"> \u2013 ai\u0161kios, praktin\u0117s \u012f\u017evalgos, k\u0105 keisti turinyje, aplinkoje ar aptarnavime.<\/span><\/li>\n<li style=\"text-align: left\"><b>Investicij\u0173 gr\u0105\u017eos pagrindimas<\/b><span style=\"font-weight: 400\"> \u2013 objektyviai pagr\u012fsta, kas veikia, o kas ne.<\/span><\/li>\n<li style=\"text-align: left\"><b>Unikali konkurencin\u0117 vert\u0117<\/b><span style=\"font-weight: 400\"> \u2013 sprendimai, kuri\u0173 pagrindas \u2013 teigiamos emocijos, d\u0117mesys ir geresn\u0117 vartotojo patirtis.<\/span><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>Tyrim\u0173 metodologija<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Visi tyrimai atliekami naudojant \u201e<\/span><b>iMotions\u201c programin\u0119 \u012frang\u0105<\/b><span style=\"font-weight: 400\">, integruojan\u010di\u0105 kelis jutiklius:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Aki\u0173 sekimo \u012franga (<em>eye-tracker<\/em>)<\/b><span style=\"font-weight: 400\"> \u2013 fiksuoja \u017evilgsnio jud\u0117jim\u0105, d\u0117mesio zonas ir laiko pasiskirstym\u0105.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Veido i\u0161rai\u0161k\u0173 analiz\u0117 (<em>facial expression analysis<\/em>)<\/b><span style=\"font-weight: 400\"> \u2013 identifikuoja emocines reakcijas.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>EDA \/ GSR, kv\u0117pavimo jutikliai<\/b><span style=\"font-weight: 400\"> \u2013 matuoja emocinio su\u017eadinimo intensyvum\u0105.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0160irdies ritmo analiz\u0117 (<em>HRV<\/em>)<\/b><span style=\"font-weight: 400\"> \u2013 vertina streso ir susidom\u0117jimo lyg\u012f.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Tyrim\u0173 rezultatai pateikiami <\/span><b>vizualiai (<em>heatmap<\/em>, \u017evilgsnio trajektorijos, emocij\u0173 grafikai)<\/b><span style=\"font-weight: 400\"> bei <\/span><b>analiti\u0161kai (interpretacijos ir rekomendacijos)<\/b><span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;sky&#8221; style=&#8221;shadow&#8221; css=&#8221;&#8221;]<div class='full-width-dropdown' id='dropdown-title'><div class='full-width-dropdown-header clearfix'><h2 class='dropdown-title pull-left'>Kainodara<\/h2><div class='dropdown-btn pull-right'><i id='dropdown-btn' class='fa fa-angle-double-up closedTabBtn'aria-hidden='true'><\/i><\/div><\/div><div class='full-width-dropdown-body  closedTab '><p>[vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400\">Tyrim\u0173 kaina priklauso nuo tyrimo tipo, dalyvi\u0173 skai\u010diaus ir analiz\u0117s apimties. <\/span><span style=\"font-weight: 400\">Pateikiamos orientacin\u0117s kainos verslo u\u017esakovams:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Tyrimo tipas<\/b><\/td>\n<td><b>Orientacin\u0117 kaina (be PVM)<\/b><\/td>\n<td><b>Apima<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Trumpas tyrimas (1 val.)<\/b><\/td>\n<td><span style=\"font-weight: 400\">nuo <\/span><b>250 \u20ac<\/b><\/td>\n<td><span style=\"font-weight: 400\">1\u20132 testiniai asmenys, bazin\u0117 analiz\u0117, pagrindin\u0117s \u012f\u017evalgos<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Standartinis tyrimas (1 dienos trukm\u0117s)<\/b><\/td>\n<td><span style=\"font-weight: 400\">nuo <\/span><b>700 \u20ac<\/b><\/td>\n<td><span style=\"font-weight: 400\">iki 6 dalyvi\u0173, pilna emocij\u0173 ir \u017evilgsnio analiz\u0117, ataskaita<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Kompleksinis MTEP tyrimas<\/b><\/td>\n<td><span style=\"font-weight: 400\">nuo <\/span><b>1200 \u20ac<\/b><\/td>\n<td><span style=\"font-weight: 400\">pilnas tyrimo dizainas, testavimas, duomen\u0173 analiz\u0117, rekomendacij\u0173 pristatymas<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Verslo partneryst\u0117s sutartiniai projektai<\/b><\/td>\n<td><span style=\"font-weight: 400\">pagal susitarim\u0105<\/span><\/td>\n<td><span style=\"font-weight: 400\">ilgalaikiai ar t\u0119stiniai tyrimai, keli\u0173 metod\u0173 integracija<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i><span style=\"font-weight: 400\">Galutin\u0117 kaina derinama individualiai, atsi\u017evelgiant \u012f tyrimo tiksl\u0105, trukm\u0119, dalyvi\u0173 skai\u010di\u0173 ir analiz\u0117s gyl\u012f.<\/span><\/i>[\/vc_column_text]<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>Kam tai aktualu<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Rinkodaros agent\u016broms ir k\u016brybin\u0117ms studijoms<\/b><span style=\"font-weight: 400\">, norin\u010dioms \u012fvertinti reklamos efektyvum\u0105.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Prekybos ir paslaug\u0173 \u012fmon\u0117ms,<\/b><span style=\"font-weight: 400\"> siekian\u010dioms gerinti klient\u0173 patirt\u012f.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Gamybos ir technologij\u0173 \u012fmon\u0117ms,<\/b><span style=\"font-weight: 400\"> tobulinan\u010dioms ergonomik\u0105 ir darbo na\u0161um\u0105.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Turizmo, maitinimo, rengini\u0173 sektoriaus \u012fmon\u0117ms, <\/b>norin\u010dioms geriau suprasti lankytoj\u0173 elgsen\u0105, emocijas ir motyvacij\u0105.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Skaitmenin\u0117s rinkodaros MTEP tyrimai \u2013 tai galimyb\u0117 verslui gauti <\/span><b>mokslo pagrindu paremtas, praktines \u012f\u017evalgas<\/b><span style=\"font-weight: 400\">, padedan\u010dias priimti tikslesnius sprendimus.<\/span><\/p>\n<h3 style=\"text-align: center\"><strong><b>Kvie\u010diame bendradarbiauti!<\/b><\/strong><\/h3>\n<p style=\"text-align: center\">Gedimino g. 41, Kaunas | <a href=\"mailto:goda.kacileviciute@go.kauko.lt\"><span style=\"font-weight: 400\">goda.kacileviciute@go.kauko.lt<\/span><\/a> | + 370 608 44 021<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] BENDRAUKIME Gedimino g. 41, Kaunas | goda.kacileviciute@go.kauko.lt | + 370 608 44 021 [\/vc_column_text][vc_separator color=&#8221;sky&#8221; style=&#8221;shadow&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;] Skaitmenin\u0117s rinkodaros tyrimai: moksli\u0161kai pagr\u012fsti sprendimai\u00a0 \u0160iuolaikin\u0117je rinkodaroje sprendimai, paremti duomenimis ir realiomis vartotoj\u0173 reakcijomis, suteikia konkurencin\u012f prana\u0161um\u0105. Kauno kolegijos Verslo fakultete vykdomi Skaitmenin\u0117s rinkodaros tyrimai, pasitelkiant pa\u017eangiausias\u00a0 neuromarketingo ir biometrini\u0173 tyrim\u0173 platformas, leid\u017eia verslui [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":27821,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27718","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/pages\/27718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/comments?post=27718"}],"version-history":[{"count":12,"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/pages\/27718\/revisions"}],"predecessor-version":[{"id":27847,"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/pages\/27718\/revisions\/27847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/media\/27821"}],"wp:attachment":[{"href":"https:\/\/testing.wingpan.com\/vf\/wp-json\/wp\/v2\/media?parent=27718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}